"Greg is a superlative sales professional. His capacity to relate to our whole group was excellent and his tools were immediately applicable."


Greg Lee



Greg Lee

BSc  MBA  M.App.Res
Managing Director

Greg Lee is a highly experienced and accomplished management consultant, trainer and facilitator.

Having been involved in technology since 1977 after his initial degree in computer science, then sales and management since 1983, training since 1987, and consulting since 1992 — with IBM for many years, then Mercuri International, Workforce Transformations, Bid Direction, and his own company GMCL & Associates.

In addition to his original technical training, Greg had the benefit of traditionally intensive IBM sales, management, and consulting training. He further enhanced his knowledge of management through an MBA, and later through Executive Education at Columbia University in New York. Greg is now completing a Doctorate of Business Administration (in sales management) at Macquarie Graduate School of Management, where he won a Certificate of Merit Award in qualitative research methods. Greg also won an award for his paper at the UK Academy of Marketing conference, and will soon be lecturing in sales management at Macquarie University´s School of Business.

Greg works in three broad areas — sales and marketing, management, and consulting / research. He specialises in relationship management, ´value´, sales processes, motivation, and interpersonal skills, along with engagement design and qualitative methods.

Greg has been delivering sales and management training and coaching programs for almost twenty years — across Australia, New Zealand, and Asia / Middle East — and has coached high profile people in business, sport, and entertainment. He recently added a program in diversity which is proving particularly popular in Asia, and spends considerable time training and coaching in consulting methodologies, including over 200 people recently at Qantas IT as an integral part of their IT strategy.

Clients come from all sectors, and include other consulting firms, Department of Defence, ICT multinationals such as Compaq, Novell, NEC, Oracle, Sun, Xerox, Telstra, and ITC / PCCW (HK), banks such as National Australia Bank Wholesale Finance, Citibank Consumer Finance, Morgan Stanley Investment Banking, Westpac Business Banking, and HSBC Payments and Cash Management, manufacturers / distributors such as Mercedes-Benz Commercial, OPSM, Panasonic, and Rexel, and services firms such as Southern Pacific Hotels, SITA Waste and Water Management, and George Patterson.

Recent consulting engagements have included a federal agency ITIL competency assessment, a state / federal government e-services readiness study, an advertising agency Client Executive effectiveness study, a federal agency IT Service Delivery effectiveness assessment, an electronics new product customer research project, a not-for-profit contract reassessment study, an industrial services sales and marketing effectiveness study, and a federal agency IT requirements development project.

Greg´s formal qualifications include BSc, MBA, and M.App.Res.

He is also the author of the book So Now You're a Sales Manager (available as an ebook) and a current Justice of the Peace.

© 2017 GMCL & Associates Pty Ltd  t: +61 2 9954 4567